About us

John Price & Steve Smith

trueCall was designed by Steve Smith and John Price who have each worked in the call centre industry for over 20 years. They have both been advocates of responsible telemarketing within the industry, and have helped to shape the legislation that now controls it. They published research in 2005 (www.BrookmeadConsulting.co.uk) that for the first time showed the level of distress that nuisance calls were causing many people.

Steve & John were concerned that the number of nuisance calls was bound to increase with the introduction of new cheap technologies that were unregulated. They felt that the only solution was to give people control over all the calls they were receiving.

They searched the world for a product that would act as a telephone 'spam filter', but found nothing, so they went ahead and designed trueCall - the worlds first personal telephone call manager.