trueCall was designed by Steve Smith and John Price who have each worked in the call centre industry for over 20 years. They have both been advocates of responsible telemarketing within the industry, and have helped to shape the legislation that now controls it. They published research in 2005 that for the first time showed the level of distress that nuisance calls were causing many people.

Steve & John were concerned that the number of nuisance calls was bound to increase with the introduction of new cheap technologies that were unregulated. They felt that the only solution was to give people control over all the calls they were receiving.

They knew how call centres worked, so designed and patented a new approach to blocking unwanted calls. In 2008 trueCall was launched, and proved hugely effective, with independent trials reporting that it blocked over 95% of unwelcome calls. Steve successfully presented the trueCall unit on the BBC TV programme ‘Dragons’ Den’.

Steve has been a consultant to the Telephone Preference Service and has provided advice to Ofcom on issues relating to nuisance calls. He has been a member of the Unsolicited Voice and SMS Working Party since its inception, and advises the All Party Parliamentary Group on Nuisance Calls. He is currently working with over 100 Trading Standards teams around the country on projects to protect older and vulnerable adults from nuisance calls, along with the National Scams Team.

Steve Smith

Registered address:

trueCall Ltd, 2 Old Palace Lane, Richmond TW9 1PG

Phone :

0800 0 336 330 / 0208 940 4111

Email :

Company number:

Registered in England 6562315

VAT number:


Data protection registration:


Consumer credit licence:


Buy With Confidence no. 1247/14

Note: trueCall is a British company that provides nuisance call blocking and call management products and services. Truecaller is a Swedish company that provides a directory services app for smart phones. While the trueCall product incorporates data supplied by Truecaller, the companies are not directly associated with each other, and their products and services are different.